Drive growth through consumer relevance.

Relevance Lab

click to continue

Arrow

What people seek from brands ​

76% want brands with a tangible benefit, meaning something that makes the brand valuable to them personally.

67% require a brand to match their personal values and personality in order to buy it.

38% say that a brand reflects a lifestyle or status for them and that they are therefore more likely to choose to buy that brand.

facts

Lack of brand relevance directly impacts growth

disapear

“

77% of brands could disappear and no one would care

content

“

58% of consumers Think content from brands is irrelevant to them

“…in the U.S. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough.”

— Accenture

Driving Relevance To Accelerate Growth

Our Purpose

Cultural Relevance

Content is culturally relevant when it feels meaningful to people. When the content is close to their cultural values. 

Personal Relevance​

Content is personally relevant when the message is tailored to the recipient.  

Platform Relevance​

Content needs to be shaped to engage consumers on the platform of their choice.

Welcome to the

Relevance lab

Mission​

We enable cultural momentum thinking, rapid ideation, production and distribution as well as cultural consultancy from a single source.

We connect various data sources

to our Relevance Lab in an automated process and thus see new movements and trends in real-time, which we can harness for you in an agile manner and thus see new movements and trends in real-time, which we can harness for you in an agile manner.

Our dedicated team

 of strategists, trend experts and editors identify cultural movements and insights at an early stage.

The result

is strategic and valuable content that is relevant to your brand, your target audience, and your market.

The Relevance Lab

is designed to strengthen cultural thinking and to identify relevant trends helping you to plan on agile consumer-centric communication approaches for maximum relevance.

This information

is provided as editorial articles on a platform that is both intuitive to use and visually appealing.

The content

is available in various formats such as industry reports, infographics, white papers, statistics, videos, powerpoints and PDFs.

It enables

efficient collaboration between you, the agency, and other stakeholders. At regular intervals, results and implications are shared at regular intervals.

Proof points

are used to adjust communication strategies and campaigns, enabling maximum efficiency and promoting organic growth.

questions?

iris althaus

iris.althaus@mediacom.de